More changes
***Developing cross-border trade on eBay.co.uk*** 29 May, 2007 | 02:00PM BST
We wanted to share our plans for the development of cross-border trade on eBay.co.uk during the rest of 2007. In February, we reduced the visibility of UK items on eBay.com, as they had reached a level where they were significantly impeding domestic trade on eBay.com. We are aware that a small percentage of sellers, who relied in whole or in part on US buyers, were significantly affected by this reduced visibility.
Since then, we have been planning how best to display some UK items on eBay.com and some US items on eBay.co.uk so that cross-border trade can thrive without impeding domestic trade on either site.
UK items on eBay.com
From 19th June, we will be conducting a test on eBay.com during which we will show UK items to a small percentage of US buyers. The test will include four variations, each of which will be seen by 1% of US buyers:
UK items will appear in main US search results UK items will appear in main US search results, as long as the item is located in the UK, the seller is registered in the UK, and postage costs to the US have been specified UK items will appear in the international expansion box in US search results UK items will appear in the international expansion box in US search results, with the same conditions as the second variation These variations will allow us to evaluate the best way to display UK items on eBay.com without harming domestic trade on eBay.com. We also expect that they will allow us to evaluate which UK categories are most suitable for visibility on eBay.com.
This test will run for about a month, ending in mid-July. We expect to take a final decision at the end of August on how we will display UK items on eBay.com.
US items on eBay.co.uk
We are also mid-way through tests in which we display US items on eBay.co.uk. These are slightly different to the tests above: we are showing US items by default in a small percentage of UK categories, as long as those US items offer Paypal, specify postage costs to the UK and are listed by sellers with 100 Feedback at 98% or greater positive.
Since March, we have been running the test in the following categories:
Business, Office & Industrial: Medical/Lab Equipment Clothes, Shoes & Accessories: Womens Accessories Collectables: Clocks Collectables: Disneyana Collectables: Knives/Swords Consumer Electronics: MP3 Players Jewellery & Watches: Watches Stamps: United States Toys & Games: Games We will now be switching off the test in these categories, so that US items will no longer appear in them by default. In their place, we will be adding the following categories to the test:
Antiques: Ethnographic Antiques Collectables: Advertising Computing: PDAs Consumer Electronics: Gadgets Health & Beauty: Bath & Body Health & Beauty: Make-Up/Cosmetics Health & Beauty: Skin/Face Care Home & Garden: Pet Supplies Musical Instruments: Guitars Photography: Film Cameras Sporting Goods: Golf This second phase of the test will last until the end of July, and we expect to take a final decision at the end of August on how we will display US items on eBay.co.uk.
Our goal with these tests is to create an environment, both on eBay.co.uk and on eBay.com, in which sellers who want to access overseas markets can do so without damaging the domestic trade in those markets. We also aim to balance the need to test carefully and thoroughly with the need to implement changes promptly so that sellers who trade overseas can do so effectively.
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